You just need access to the insights, tools, and knowledge veteran entrepreneurs have already tapped. You need a full game plan on how to build a business that:
…All without working a zillion hours or being dependent on any single, key employee.
Late in 2012, Michael Bitter and Danette Kohrs were reviewing business valuation tools and they started discussing how critical systems were to reducing chaos, simplifying day-to-day operations, creating predictability, and driving growth – well, sustained growth.
“Almost all business owners tell us they know they need better systems, but they just don’t really know how to go about creating them or making them work."
Michael’s expertise was in systematizing the business functions that manage and sustain growth. Danette specialized in systematizing the business functions that drive exponential growth. They realized that if they could combine this knowledge into a comprehensive program, and make it available to entrepreneurs, it would be a powerful business growth tool.
Together they began to consolidate nearly five decades of entrepreneurship and business operations expertise to develop a comprehensive business growth and improvement system built on:
… Everything business owners need to build a business designed to grow quickly, predictably, consistently, and profitably.
Time is money, and most entrepreneurs need much more of both! To streamline learning, and expedite results, Michael and Danette developed a 15-step business growth blueprint and began teaching entrepreneurs their proprietary business growth and improvement program, Build it 2 Grow.
This step-by-step roadmap arms business owners with the knowledge to move beyond their current status-quo and boldly create companies that perform like well-oiled machines. It expedites results and can literally save entrepreneurs a decade – or two – of trying to figure out the tricks that make companies work – and work well.
The Bi2G program is offered to entrepreneurs who don’t particularly want to ‘recreate the wheel’ and figure out, on their own, all the nuances behind highly successful companies. Bi2G is delivered through something we fondly refer to as Growth Groups. Each consists of a group of like-minded, growth-oriented business leaders who move through a series of detailed business growth education programs and tap into proven, results-oriented resources and tools. Plus, the group provides accountability and peer support to its members —and those are HUGE factors to success.
The step-by-step growth program teaches company owners how to grow faster, more profitably, and with fewer headaches by implementing our proprietary growth formula into their sales and marketing strategies.
Each of the 15-steps includes:
There are eight business growth functions; four sustain growth and four deliver it. The most successful companies have systemized every last detail of every business function. The Bi2G curriculum is designed to improve the systems around operations, sales, marketing, and customer experiences. Better systems result in reduced chaos and increased profits.
The Bi2G program taps into existing expertise, and tools, and resources, that will expedite a company’s growth and help them leap-frog a decade – or two – ahead of the curve.
The Bi2G program is delivered in 15 learning modules, plus one Mastery Begins workshop session. Members also elect to participate in peer alliance and accountability meetings, strategic planning workshops, social events, private strategic growth sessions with Bi2G advisors, and ultimately join an exclusive Mastery Plus program.
Whether you begin with just the online educational material or decide to join our workshop meetings and participate in private strategy development sessions, all Bi2G memberships include the following:
The Bi2G program is comprised of 15 learning modules, plus one Mastery Begins workshop session held in the final month. Members collectively – and systematically – learn the material, work through the content, and apply the concepts over a period of 16-months.
Our proprietary business growth formula is a road map that says, “Do this first, then this, then this” – saving entrepreneurs from making the most common, and often very costly, mistakes. It’s a highly leveraged strategy that’s proven to expedite growth and maximize profits and it’s one of the most powerful, and empowering, concepts introduced within the Bi2G program.
Results start with getting organized and focused. All of the program’s materials, work packets, tools, and resources (such as planning guides, scripts, and tracking tools) are available in digital format. Having a hard copy, right at your fingertips, is also exceedingly valuable, and it adds another level of learning and reference. We’ll provide detailed, step-by-step instructions for creating two separate organizer binders. One, for capturing the Bi2G strategy and work packet materials and the other for developing a strategic planning and focusing system.
The Bi2G community is filled with like-minded, growth-oriented leaders who all share a common goal – to build a highly profitable business that grows consistently and predictably. The Bi2G program provides a common context and process for growth. All members learn the same thing, and they learn it the same way, making communication, idea sharing, and support more effective. Discussions become more focused and learning, enhanced. Our monthly web calls and peer group forums give members the opportunity to connect, share insights and have accountability.
Collaborate with your Bi2G peers in real time. This private Facebook group was created to allow you to post your questions, share resources, ponder ideas, and stay connected.
This strategic planning workshop is held in the final month of the Bi2G program. We’ll meet live in St. Louis, and you will develop a strategic plan that culminates all the growth strategies you learned and developed over the prior 15 months. The event also launches the beginning of the Mastery Plus program, for those who wish to continue actively implementing, and refining, their Bi2G growth strategies with the support of their Growth Group peers.
Each education module, released on the first of each month over fifteen months, includes the following:
Each month you will have access to a new 1 – 2-hour video lesson that explores a predefined business growth topic within the Bi2G growth roadmap.
Every lesson includes a downloadable work packet containing additional notes and information – about the growth topics – and a series of exercises you’ll follow to stimulate thinking and work through the concepts shared.
Many lessons also include tools and resources specific to that lesson, things like planning guides, scripts, and tracking templates.
This is where concept meets reality. Putting it into Practice simply means implementing what you have learned, on that particular concept, into your business. Detailed exercises and specific tasks are given to make that happen.
This isn’t a fluff list of “good stuff to read.” These are to-the-point, highly reviewed books, articles, and even vlogs, that are not only directly related to the growth concepts discussed but the mind-shifting takeaways you will get from these resources alone will be worth tens of thousands of dollars.
Each month the group meets for an hour, via webinar, to discuss the current – or a prior – growth topic. Questions are answered, new ideas are explored, and results are driven forward. The call keeps you focused on growth and holds you accountable to moving through the materials and actively working to apply it to your business. Whenever possible, the calls are recorded and made available for future reference and review.
Entrepreneurs who want to take the Bi2G material taught – and simultaneously tap into the power of other like-minded, growth-oriented peers and Bi2G advisors – will benefit from these additional program options.
This monthly, small-group, interactive event allows like-minded, growth-oriented business owners and leaders to collectively discuss – and focus on implementing – the Bi2G concepts. It provides three full hours away from the interruptions of your office and allows time for you to develop the strategies, projects, and next actions required to move you toward exponential and profitable growth. Often brainstorming and masterminding discussions are recorded, and made available to review and reference in the future. The following formats are used to focus events on planning, support, and accountability.
These live, moderated group meetings leverage the power of like-minded, growth-oriented peers who are simultaneously learning and implementing Bi2G strategies, tools, and processes within their companies. Here we shared ideas, celebrate successes, hash out problems, and develop move-forward strategies.
This is when the work gets done! Knowledge without action is worthless and one of the biggest struggles entrepreneurs tell us they have is making the time to work ‘on’ their business, instead of just ‘in’ it. These workshops solve that problem by mandating time to dig in, etch out plans, brainstorm with others, and move things forward.
“A goal without a plan is just a wish.” -- Antoine de Saint-Exupery. And, without planning it will be tough to succeed. In fact, planning is so important that we have an entire growth module focused on nothing but planning! Then, each quarter, we dedicate an entire workshop event for strategic planning. This ensures planning stays on our members’ calendars, keeping things focused and moving forward.
All work and no play is, well, no fun! Each quarter exclusive social events are held for Bi2G members interested in connecting, socially, with other growth-oriented peers. These events are focused on nothing more than just having a lot of fun with others from within the Bi2G community.
Brainstorm your own growth strategies, or troubleshoot operational challenges, within individual, monthly 90-minute VIP growth strategy sessions, with a Bi2G advisor. These sessions are powerful tools for gaining clarity and driving results. They are held virtually, or at our meeting facility, and are scheduled at your convenience, once a month, during the 16-month program.
Bi2G members who complete the initial 16-month business growth and improvement program are eligible to join a Bi2G Mastery Group. Mastery Groups are comprised of other business owners, who have not only completed the Bi2G program but are also actively participating, learning, and implementing the same strategies, tools, and processes into their companies. By tapping into this elite mastermind alliance, members continue growing and improving their business, leadership, and management skills.
The Bi2G program is built on three phases:
This 16-month program spends six months in Phase I, nine months in Phase II, and wraps up the final month by hosting the Mastery Begins strategic planning workshop. Here we will meet, live, in St. Louis, to put noses to the grindstone, tap into the minds of Bi2G peers, and layout a roadmap for how you will drive exponential and profitable growth into the future.
SESSIONS 1 - 6
Session 1 - Setting the Foundation for Growth
Session 2 - Growth-Oriented Leadership
Session 3 - Effective Time Management
Session 4 - Management by Metrics
Session 5 - Systematizing Success
Session 6 - Strategic Planning
SESSIONS 7 - 15
Session 7 - Investing in Innovation
Session 8 - Flawless Fulfillment; Customer Experience
Session 9 - Flawless Fulfillment; Managing Profitability & Workload
Session 10 - Customer Development; Retaining Customers Longer
Session 11 - Customer Development; Leveraging Your Customer Base
Session 12 - Converting Prospects to Customers; Creating a Compelling Sales Message
Session 13 - Converting Prospects to Customers; Effective Opportunity Management
Session 14 - Converting Prospects to Customers; Developing a Tactical Strategy that Works
Session 15 - Attracting New Customers; Developing a Tactical Strategy That Works
Session 16 - Mastery Begins Workshop
This is not just a course. It’s not just information. It’s education, support, and accountability. Key factors to shifting mind set and achieving RESULTS.
Each month you will have access to a new lesson. Each lesson includes a 1-2 hour video on a specific business growth topic, a downloadable work packet containing additional notes and information – relative to the topic – and a series of exercises you’ll follow to implement that particular concept in your business. Also, many lessons include topic-specific tools and resources like planning guides, scripts, and tracking templates. You can access and go through the material at your pace – whenever you want.
The entire growth system is comprised of 15 on-line lessons, presented in a very specific order, and designed to drive exponential and profitable growth. The first six lessons focus on learning how to manage and structure the business so it can sustain growth. The last nine lessons focus on creating your own Business Growth Engine and driving business growth.
You are now a part of a community of like-minded, growth-oriented peers who all share a common goal – to build a highly profitable business that grows consistently and predictably. The common education provides a shared context and process for growth you can now build upon together. It allows you to easily strategize with others learning the same thing, in the same way. People who have a shared knowledge base and a shared experience can communicate, share and support each other much easier. It helps focus the conversation and facilitate learning. It also helps with accountability.
Other business growth resources and entrepreneur peer group programs exist but nothing combines the targeted growth focus, education, tools, accountability and support that have been built into the Bi2G program. Here's a quick comparison.